BA combines IFE and catering with ‘Sound Bites Menu’

After a study from Oxford University concluded that music can influence the taste buds, British Airways (BA) decided to introduce a special soundtrack to match its in-flight meals.
Mark Tazzioli, BA’s chef, took the concept of ‘sonic seasoning’ into account when coming up with the airline’s new menu, as well as other factors, such as taste being altered at altitude.
Music by Scottish artists supposedly enhances the provenance of Scottish foods, so smoked salmon will be accompanied by Paolo Nutini, whilst Placido Domingo's rendition of Nessun should bring out the bittersweet notes in coffee.
The new ‘sound bite playlist’ will be available on long-haul flights through BA’s 'Rock and Pop' audio channel.

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