AZAL opts for digEcor’s AVOD content

Azerbaijan Airlines (AZAL) has extended its IFE service agreement with digEcor by now sourcing AVOD content from the supplier of portable, in-flight entertainment devices.The content will be shown on the Panasonic eX2 system available on the carrier’s new B767 aircraft and offers the same AVOD content set from the digEplayer L7, which AZAL has been using onboard flights from earlier this year. In addition, content will also includesports programming, children’s shows, and general television entertainment. The movie mix consists of Hollywood, Russian and Azerbaijan movie titles in four languages.“The key factors in winning content contract was digEcor’s ability to provide quality programming at an affordable cost and meet AZAL’s content update deadlines,” explained digEcor’s Content Administrator, Jed Thompson. “Additionally, Azerbaijan Airlines’ executive management has been very pleased with digEcor’s support to date of their L7 program.”“By selecting digEcor as our handheld IFE partner, we took the next step to enhancing our in-flight entertainment offering,” commented Jamil Manizade, Azerbaijan Airlines Deputy Executive Director. “By now appointing digEcor as our full service content service provider for our AVOD content, we continue to improve our onboard product on our new Boeing 767 aircraft while simultaneously satisfying our passengers’ entertainment expectations.”Most of the content, such as the Russian and Azerbaijan films and television shows, is encoded in-house at digEcor using its Hollywood approved encoding lab and then integrated by Panasonic.“By taking on some of the encoding and encrypting responsibilities in-house, we are able to control and reduce the cost of content to our clients,” added Thompson.

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