Posted on: 02 February 2018
ATPCO, an airline data platform has acquired rich content provider Routehappy.
“Airline merchandising is rapidly evolving, as rich content is more widely adopted across both NDC and traditional distribution models. As an industry, we want travellers to be able to see, and trust, the differences between flight options,” said Jerry Foran, chairman of the Board of ATPCO and head of product delivery, revenue management at British Airways. “This acquisition is another example of how ATPCO is executing on its promise to fuel the future of airline distribution.”
The deal represents ATPCO’s first acquisition in its 53-year history, and redoubles its efforts to serve the needs of the next generation of air travel distribution.
“Our acquisition of Routehappy drives strategic innovation, reduces complexity, and delivers network economics to the entire distribution ecosystem. Routehappy has created an offering that solves many of the challenges that airlines encounter in delivering consistent messaging, branding, and merchandising through multiple distribution channels,” said ATPCO president and CEO Rolf Purzer. “By aligning Routehappy’s complementary rich content with ATPCO’s fare and pricing data, airlines can ensure consistent and differentiated offers for their products in every sales channel.”
By joining ATPCO, Routehappy’s four rich content types— Scores, Amenities, UPAs (Universal Product Attributes) and UTAs (Universal Ticket Attributes)—become an industry standard to rapidly accelerate the adoption of rich content.
According to Robert Albert, Routehappy’s founder and CEO, who will continue to lead the company as a strategic business unit of ATPCO, “Routehappy was founded with the mission to differentiate and better monetise flight shopping. ATPCO is a perfect fit for our products and accelerates that mission, allowing Routehappy to become an industry standard for airline rich content for airlines, distributors and technology platforms worldwide. Our solution provides a channel, platform and delivery-agnostic solution. By combining our excellent technology and content with ATPCO’s established relationships and scale, we now have a clear path to fulfiling our mission and to help the industry transform.”|
Routehappy will operate as a wholly owned subsidiary and strategic business unit of ATPCO. The terms of the acquisition are private.