Posted on: 27 April 2015 by Ross McSweeny
Arkefly, the charter carrier of TUI Group’s Dutch arm, has announced plans to launch MI Airline's portable in-flight entertainment and connectivity (IFEC) system, AirFi, across its fleet.
AirFi allows passengers to log in and stream free IFE interactive content including games, magazines and news, video content, seat-to-seat messaging and opportunities to pre-book destination activities.
As well as in-flight streaming, in July AirFi boxes will be deployed at Arkefly’s two main bases of Amsterdam Schiphol and Eindhoven Airport in the Netherlands, as well as about 10 of its international destination airports. The shoebox-sized, battery operated boxes will be tucked away at departure gates, creating a free 3G-based Wi-Fi network for Arkefly guests at the airport.
“We constantly strive to surpass our customers' expectations, as to us, it's about: more than a smile,” commented Hans van de Velde, Managing Director at Arkefly. “We understand that things like offering AirFi make a big difference to the customer experience. It’s fun, helpful, easy, and it brings our customers in the holiday mood.”
“We are thrilled to be helping Arkefly re-define the guest experience,” commented Job Heimerikx, CEO of MI Airline. “Arkefly has a vision: to be in contact with their guests through whole journey – at every single touch-point. The AirFi box is not only being used as an entertainment or a service tool, but also as a sales and branding tool. The entire connected environment will be carefully architected to drive ancillary revenues and reinforce the Arkefly and TUI Group brands.”
Each AirFi box weighs 1.2 kilograms, is able to support high-quality streaming to as many as 50 users at once with a battery charge of up to 15 hours. AirFi boxes need just 4 hours to fully charge, download user data and update content.
Currently, Estonian and Transavia also employ the system.