APEXEXPO2018: Spafax raises profile of SAS

Scandinavian Airlines (SAS) and global content agency Spafax have launched Profile, Spafax’s entertainment personalisation platform. Using proprietary software developed by Spafax, SAS passengers can access https://inflightentertainment.sas.se/en/ to learn what entertainment will be available on their trip, as well as more in-depth information about each programme all via a highly interactive web experience.

The new site features a full listing and trailers of movies, television programmes, music and games as well as a curated “Kids Zone” section for passengers travelling with children. Spafax Profile’s responsive design allows visitors to navigate the site from any device, and its ease of navigation mirrors or exceeds what you would find on leading entertainment portals.

Gunilla Ait El Mekki, entertainment & connectivity manager, onboard product & services at SAS, commented: “After the total refresh of our long-haul cabins we have been looking for a way to inform and engage our passengers before the flight about the entertainment offer onboard. Spafax’s Profile is the perfect platform for this, since it has the ability to further develop personalised information and to link in to other technologies such as AI.”

Future releases of the site will feature additional options, including the ability to personalise content recommendations based on passenger preferences.

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