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APEX under new Leadership

The Airline Passenger Experience Association (APEX), the non-profit network of businesses and professionals committed to providing a world-class airline experience for passengers around the globe, has appointed Joe Leader as chief executive officer.

“The APEX Board of Directors selected Joe as our association’s CEO because of the depth of his experience, education, and leadership. He has a comprehensive understanding and appreciation of all aspects of passenger experience,” said APEX president Alfy Veretto of Virgin America. “We are confident Joe will take APEX to the next level of global recognition and influence that will bring transformative, positive change for the air travel industry.”
A recognised aviation expert, Leader, who served in executive roles at aviation and technology companies for more than two decades, will work with APEX’s global team to further the association’s growth and success. In addition to fostering ancillary revenue opportunities for airlines, Leader will represent the association before industry groups and governments. He will also serve as an industry spokesperson on public policy matters and global strategic alliances.At APEX Expo Portland, Oregon on 28 September, Leader, in his first public engagement, will share his vision for APEX’s expanding industry leadership globally as passenger experience becomes an increasingly profitable channel forairlines. In his speech he will also highlight advances in cabin, comfort, ambience, entertainment, connectivity, catering, seating, and service.
“I am honoured to join the incredible team at APEX and to serve our members who represent the full breadth of the air travel industry,” said Leader. “The airline passenger experience is currently the central differentiating factor amongst carriers worldwide. This is why APEX will continue its longstanding commitment to working closely with members and partners to advance that experience in a manner that positively benefits our customers, our industry, and the countless individuals who work tirelessly to make air travel a pleasure.”

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