Posted on: 30 April 2014 by Mark Howells
He showed a family watching the Olympics on the main TV screen in their home, and placating their 18 month old with a children’s show on a tablet device. Today the child is four years old and extremely comfortable with second screens, and actually dominates the main family TV with her programme choices.
Stevenson said, “Local and emotional content on the second screen drives cross platform use. Super relevance is the main driver. The emotion of the Olympics meant viewers were absorbed into other content and sought to relive experiences and avoid missing content across a range of devices. The Olympics hooked them more than they had anticipated. The desire to relive the moments was stronger than the live coverage.”
“Viewers want to search for highly emotional content,” he said. “At the point of purchase and then onwards give your passengers the opportunity to see what content is available, and start the airline passenger experience at the earliest possible moment.”