APEX Australasia Conference: iPad is here to stay in IFE

The Apple iPad is here to stay in in-fight entertainment, Bluebox Avionics joint managing director David Brown told delegates at the APEX Australasia regional conference.

Tablet devices have been a major driver for change in IFE and are setting new expectations in the user experience, he said. They provide the basis for a powerful, engaging and inexpensive IFE system which allows rapid implementation, he said. iPads also offer a compelling ancillary revenue potential, with many of Bluebox’s 17 airline customers charging for rental.
Airlines that are using iPads have experienced a 30%-plus increase in customer satisfaction, said Brown. “It’s not a passing fad, there’s a strong take-up by passengers,” he added.Emma Kelly, Inflight / Inflight-Online.comSydney

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