APEX 2016: Qatar signs content services agreement with GEE

A new multi-year content services agreement between Global Eagle Entertainment and Qatar Airways will see the former provide a suite in-flight entertainment services on board 164 of the carrier’s commercial aircraft, eight Qatar Amiri charter aircraft and 12 Qatar Executive business jets.

GEE will provide a suite of core inflight entertainment (IFE) content services, including movies, music, TV and audio on in-cabin and seatback systems aboard

“GEE has the in-flight entertainment content solutions and expertise that are central to the development and deployment of the in-flight entertainment platform across our Qatar Airways commercial and specialised fleets,” stated Salam Al Shawa, SVP marketing and corporate communications, Qatar Airways. “Qatar Airways is dedicated to providing a great passenger experience, and our collaborative partnership with GEE will help to ensure our IFE content is relevant, enjoyable and a true differentiator our airline can count on for years to come.”

Walé Adepoju, GEE’s EVP media and content, commented, “This new content services agreement represents exciting IFE growth opportunities for Qatar Airways and a commitment to provide the best travel experience for its passengers. Qatar Airways is greatly enhancing its overall passenger experience by tapping GEE’s unsurpassed IFE content in the sky. We look forward to launching these new services across the Qatar Airways fleet, which is now poised to provide the very latest movies, television and audio programming on regional and international flights.”

GEE and Qatar Airways initiated their partnership in 2009 and have since more than doubled the content on Qatar Airways flights. GEE also provides ongoing promotional support of Qatar Airways IFE content through in-house production and Qatar Airways social media channels.

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