Posted on: 26 October 2016 by Mark Howells
AirFi has announced that its wireless in-flight entertainment solution will be deployed by Nesma Airlines, its first customer in the Middle East, on the carrier’s A320 family aircraft.
Nesma plans to deliver a streaming IFE solution to passengers in November this year, less than six weeks from contract signature.
AirFi’s portable Wireless IFE platform allows passengers to access DRM and non-DRM movies and TV shows, games, chat, duty free and post-flight shopping and daily updated news and social feeds. To offer this range of content, the company works with over fifty content providers including its official regional partner, Onboard International.
Furthermore, AirFi’s acquisition of a European technology firm earlier in 2016 means passengers can also interact with a state-of-the-art 3D moving map, which showcases numerous points of interest and offers the opportunity for geo-fenced advertising.
Passengers can access the content by using their personal electronic devices to connect to a free onboard Wi-Fi network created by the AirFi boxes, which are positioned throughout the cabin in overhead bins. AirFi will initially offer Nesma’s passengers content in English, with the roll-out of Arabic-language content due soon after the solution goes live.
AirFi CEO, Job Heimerikx, comments, “We are delighted to welcome Nesma to the AirFi family and to open up another new region here in the Middle East with our partner Onboard International. We are dedicated to a continuous program of passenger experience enhancements and ensuring that the AirFi platform leads the market as the best-in-class hard and software solution for safety, performance, cost and speed of deployment.”
Martijn Moret, AirFi’s Chief Innovation Officer and Director of Operations in Asia, adds, “We’re very proud to announce our first Middle East airline customer, because it’s a new territory for us. It’s a tangible result of our expansion in focus from solely Europe out to the rest of the world.”
AirFi made the decision to expand its global reach earlier this year. So far, it has eighteen European customers, as well as one carrier based in the Philippines and one based in Mexico.
Moret has also hinted that further confirmed customer announcements could be expected before the end of the year.