APEX 2015: Virgin America launches Betria’s FlightPath 2D moving map service

Betria Interactive (Betria) has unveiled two new moving map products designed to support past and future IFE platform requirements, FlightPath2D and Interactive HTML, with Virgin America launching the former system as of earlier this Summer.

FlightPath2D supports earlier generations of in-flight entertainment (IFE) platforms to enhance an older map service with many of the features of experience offered by Betria’s original FlightPath3D service. It provides passengers with detailed satellite imagery, multiple perspective views of the aircraft’s journey and 25,000 named locations across the world in multiple languages.

“FlightPath2D is a substantial departure from the traditional moving map services seen in-flight today. Our extensible platform and suite of products truly enables our airline customers to deliver an engaging experience that captures the passenger’s interests and exceeds expectations,” commented Boris Veksler, Betria Interactive’s president and CEO. “We are honoured to provide our moving map solutions to Virgin America; one of the world’s most innovative and award winning airlines. While it is hard to improve upon such an incredible brand, we believe FlightPath2D will truly help them raise the bar even higher.”

The service was added as part of a recent upgrade to Virgin America’s IFE system, which is currently being rolled out across the airline’s fleet and will be available on all aircraft in 2016.

“The idea behind Virgin America has always been to provide the best in-flight experience possible and put the control back in the hands of our guests, and that is why we are so excited about the addition of FlightPath2D to our Red IFE,” noted Virgin America’s manager of product development, Warren Hamilton. “It is an incredibly well designed, functional and easy-to-use product and Betria’s team really delivered for us. We are thrilled with the positive feedback from our teammates and guests alike.”

Since this summer, FlightPath 2D has also been launched on Air New Zealand.

Betria’s Interactive HTML moving map service supports wireless systems and portable laptop and tablet solutions with a browser-based service that requires no application downloads, supporting all major browser types. It is due to be launched this Autumn.

Stephanie Taylor, editorial assistant, Inflight / Inflight-Online.com
APEX EXPO, Portland, Oregon

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