Posted on: 30 September 2015 by Ross McSweeny
IMG has extended its existing agreement with Panasonic Avionics under which its live 24/7 sports channel, Sport24, will continue to be supported by Panasonic’s XConnect inflight Ku-band communications service, for a further five years.
Sport 24 is exclusively available on Panasonic’s live television system, eXTV, which is broadcast via satellite to over 250 specially-equipped planes on ten airlines. The service shows live coverage of major sporting events including the NBA, Formula 1, the NFL, Barclays Premier League, Bundesliga, Grand Slam tennis and golf's Majors.
Richard Wise, senior vice president, IMG, said, “Sport 24 has revolutionised the way passengers watch sport on aircraft, watching live action from thousands of feet in the air as they travel for business or pleasure. IMG's strong and long-standing relationships with federations have allowed us to negotiate these unique sporting rights and, together with our production expertise and facilities, provide a unique live offering to travellers."
David Bruner, vice president, global communication services with Panasonic Avionics Corporation, said, "We are very excited to continue our relationship with IMG. Over the past three years, Sport 24 has emerged as the most exciting and in-demand programming available through our global live television service. After all, nothing beats watching your favourite sport live.”
The channel is currently showing live action from the Rugby World Cup.
During APEX EXPO, Panasonic also announced a strategic collaboration with metadata licensing company Rovi, to manage the programming guide for its eXTV service.
In the first phase of this strategic relationship Panasonic will use Rovi metadata to manage its entertainment inventory and provide programming information for internationally recognised live television channels.“With eight channels of programming, including live news and sports, eXTV has quickly become one of our most popular passenger services,” said Bruner. “Working with Rovi, we expect to not only create an enhanced experience for passengers, but also further automate our supply chain to quickly and accurately deploy the most current programming information for our eXTV service.”
Kathy Weidman, senior vice president and general manager for metadata, Rovi, commented, “Our metadata is the solution of choice and serves as the building blocks for companies building immersive user experiences. With Rovi, our customers are driving next-generation entertainment discovery in the home, on the go, and now, in-flight.”Alex Preston, editor, Inflight/Inflight-Online.comAPEX EXPO, Portland, Oregon