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APEX 2014: Wheel be back says AT&T

Telecoms superpower AT&T was at APEX for the first time, offering a prize wheel of fun to induce potential customers to its booth.

The communications giant announced in May this year that it intends to enter the IFEC space. The firm says it intends to leverage on its existing partnerships of enterprise and technology firms.

It is about to enter the automotive business with connected capability for cars and says it intends to become a multi platform provider.

Liz Moscrop, Inflight / Inflight-Online.com
Anaheim, USA

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