Posted on: 14 September 2011 by Ross McSweeny
American Airlines has revealed it will equip the Gogo Vision streaming video product onboard approximately 400 of the carrier’s aircraft by the end of 2012.
Following the launch of Gogo’s video product on American in August, the service is presently up and running on the airline’s fleet of 15 Boeing 767-200 aircraft.
Gogo Vision features almost 200 movies and TV shows from major Hollywood studios to offer customers a range of entertainment choices. Customers can sort titles by movie or TV, genre, length of feature, and other categories. Trailers are available for complimentary viewing prior to renting content. Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.
"We definitely feel that our video product is a game-changer for the industry and American continues to be at the cutting edge with this technology," declared Ash ElDifrawi, Gogo’s chief marketing officer.
"Initial customer feedback shows our Entertainment On Demand product is a hit with our customers and we feel that it’s a great example of how we continue to deliver products that our customers truly value," commented American Airlines’s Vice President – Marketing, Rob Friedman.