Posted on: 04 February 2015 by Ross McSweeny
American Airlines (American) is showcasing a host of custom content as part of its in-flight entertainment (IFE) offering in celebration of Black History Month.In conjunction with the American Black Film Festival and Foundation, a special IFE line-up will showcase critically acclaimed African-American films, TV programmes and Black Film Festival shorts.
Furthermore, the February issue of American Way, American's in-flight magazine, will include an ‘In Their Own Words’ story featuring Robert Williams and Bridget Tarkington from the airline's African American Diversity Network Employee Business Resource Group, highlighting the airline’s diversity initiatives and programmes.
“Throughout the years we have continued to focus on our diversity and inclusion initiatives, which positively impact our more than 100,000 employees, our customers and the many communities we serve,” remarked Elise Eberwein, American's executive VP of people and communications. “Teams are more effective when they include diverse points of view, experiences and skills. We believe increasing the awareness of these historical milestones is a small, but important, step in furthering our own internal diversity efforts.”