Posted on: 23 May 2011 by Ross McSweeny
American Airlines has received its first Next-Generation 737-800 aircraft featuring the all-new Boeing Sky Interior (BSI).It is claimed that the new aircraft marks a major milestone in American’s commitment to improving and modernising the passenger experience through the execution of its fleet renewal plan.The Boeing Sky Interior is designed to increase passenger comfort onboard and is an important part of American’s ongoing initiative to modernise the look-and-feel of its 737 fleet interiors.Between 2007 and 2011, American Airlines expects to invest more than $5.5 billion in new aircraft and onboard facility enhancement projects.“American Airlines has made a significant investment to enrich the flying experience for our customers through the purchase of new aircraft and the refurbishment of our existing fleet,” declared Virasb Vahidi, Chief Commercial Officer of American. “At American, we are focused on providing a differentiated customer experience, with a distinct focus on best delivering what premium customers value most – world-class products and services. The delivery of the first 737-800 with the new Boeing Sky Interior is our most recent step to deliver on this commitment.”The new 737-800 BSI interior offers several unique features, including larger overhead bins – modelled after the 787 Dreamliner’s pivoting bins – that pivot down and out. Sculpted sidewalls provide passengers with a contemporary feeling of spaciousness and updated window reveals make the windows appear larger. Brighter and longer-lasting LED lighting can be programmed to create different effects during the flight such as a soft blue sky overhead. Intuitive placement of switches and call buttons and improved sound quality are innovative features that will enhance the passenger experience.“This new airplane will be a great addition to American Airlines existing 737 fleet,” commented Marlin Dailey, vice president of Sales and Marketing for Boeing Commercial Airplanes. “American Airlines is leveraging all the performance benefits of the Next-Generation 737 to enhance its competitive position, while providing a new, more comfortable and inviting interior.”To provide consistency within the travel experience and further elevate passenger comfort onboard, American is updating its existing fleet of Boeing 737s to match the new deliveries without the BSI feature. The interior renovations include the installation of new customised First and Economy Class seats, new cabin interiors, updated inflight entertainment systems and bigger overhead bins to provide more storage throughout the aircraft. American is also updating the interior of its 757 fleet, which will include a new look-and-feel throughout the cabin.
Both projects are being handled in-house by American employees at the airline’s Maintenance & Engineering base located in Tulsa, Oklahoma.