American ‘going for great’ with passenger experience

American Airlines (American) is upgrading its in-flight entertainment and connectivity (IFEC) offering as part of a $2 billion commitment to improving passenger experience.
“Now that we have the network to compete globally, we're going to deliver a product that's better than our competitors," stated Doug Parker, American’s chairman and CEO. “Refreshed cabins and clubs, modernised ticket counters, improved technology and new aircraft are further examples of how American is 'going for great' – providing our outstanding team members the tools they need to deliver a great experience for our customers.”
The airline’s new planes, including Boeing 777-300ERs, 787 Dreamliners and various members of the Airbus A320 family, will feature power points at every seat, as will every seat on US Airways A319s. American also plans to integrate more power points into its existing fleet.
It’s promising passengers access to satellite-based, international in-flight Wi-Fi on all 777s, 767-300s, select 757s and the new 787 Dreamliners, as well as more in-seat, on-demand entertainment for both domestic and international fleets. Furthermore, US Airways’ A320s will begin offering wireless on-demand IFE.
American claims that all Main Cabin seats on its 47 Boeing 777-200 aircraft will have had in-seat entertainment systems retrofitted by the end of 2016. Finally, in premium cabins, American is upgrading to the latest Bose headset, the QC25, on all flights to South America, Europe and Asia, as well as transcontinental flights. Select aircraft will also have new lighting as part of a broader cabin refresh.

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