Alaska to offer rentable Microsoft tablets as IFE

From 1 February, passengers flying long-haul with Alaska Airlines (Alaska) will be able to rent Microsoft tablets equipped with in-flight entertainment and connectivity (IFEC) including television programmes, XBOX games, music, digital magazines, and in-flight internet access on Wi-Fi equipped flights.
The tablets will continue to be offered at no charge to First Class passengers and members of Alaska’s frequent flyer programme, whilst the new price of the tablets for passengers in other classes will be between US$8-10.
In addition, the airline has also extended its complimentary premium IFE for passenger’s personal electronic devices. The airline was due to start charging for its new ‘Alaska Beyond’ IFE offering at the end of January, but now all content, including premium movies and TV shows, will be free until the end of March.
Starting April 1, passengers can still access a wide selection of complimentary content across more than 100 titles, with prices for premium movies and TV shows starting at US$1.99.
Halle Hutchison, Alaska's managing director of brand marketing, commented, “Our customers tell us they love our new, free, in-flight entertainment service, and we're listening. We're excited to continue offering our premium content – like mainstream movies and TV – to reward customers for trying out Alaska Beyond Entertainment.”

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