Posted on: 17 December 2014 by Mark Howells
Alaska Airlines (Alaska) has launched its new ‘Alaska Beyond’ offering, consisting of ‘Alaska Beyond Entertainment’, ‘Alaska Beyond Comfort’ and ‘Alaska Beyond Delicious’.
The introduction of ‘Alaska Beyond Entertainment’ allows passengers travelling on any of the airline’s 50 connected B737 aircraft the ability to stream in-flight entertainment (IFE) to their personal electronic devices (PEDs). All IFE content can be viewed for free until 31 January, at which point some custom content will still remain complimentary, but premium content such as films and TV programmes will be available from $1.99.
Alaska plans to have in-flight Wi-Fi – powered by Gogo Vision – installed on its entire fleet by April 2015. Passengers flying without a PED have the option to rent a video player with pre-loaded content on longer flights, with prices beginning at $8.
Part of the ‘Alaska Beyond Comfort’ offering is access to both standard and USB power outlets located in the seatback in front of each passenger. Today, more than 95% of Alaska's fleet of Boeing 737-800s, 737-900s, and 737-900ERs have power outlets at every seat. Many of Alaska's aircraft also feature the Boeing Sky Interior, which creates a lighter and more spacious cabin.
Finally, ‘Alaska Beyond Delicious’ offers travellers locally-sourced food and beverages including signature entrees designed by award-winning chef Tom Douglas.