AIX2010: WAEA transforms into APEX

AIRCRAFT INTERIORS 2010: The board of the World Airline Entertainment Association (WAEA) has announced that its membership has vote to change the name of the Association to the now-favoured moniker of The Airline Passenger Experience Association (APEX).

The Association says the change of name better reflects the role both it and its members play in delivering the passenger experience for the world’s commercial airlines.

WAEA was founded over 30 years ago by a group representing the inflight entertainment community. Since then, systems installed on aircraft have evolved from simple overhead projection equipment, to highly advanced, networked systems that provide on demand entertainment as well as inflight information, telecommunications, marketing, retailing and revenue generation opportunities and much more. This industry segment now represents an investment by airlines of over $2bn annually, globally.

"As our industry evolves, it is the association’s obligation to stay ahead of the curve and accurately capture the pulse of our membership," said APEX president Patrick Brannelly. "Various boards going back over 20 years have conducted in-depth strategic reviews – all of which have determined that the word ‘entertainment’ in the name has been a limiting factor in the association’s ability to define its’ future. We know, however, that entertainment is very much our heritage, and will remain at the heart of our activities."

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