AIX2010: flydubai to launch Lumexis FTTS IFE system

AIRCRAFT INTERIORS 2010: flydubai has been announced as the launch customer for the ‘Fiber To The Screen’(FTTS) inflight entertainment system from Lumexis.

The deal will see 44 flydubai B737-800s fitted with the system, the first of which is due to arrive in October 2010.

“Inflight entertainment is very popular with passengers, but the traditional systems were prohibitively expensive for us as a low-cost carrier. The Lumexis FTTS touchscreen system offers us a flexible, high quality and innovative IFE option at a fraction of the normal cost,” explained flydubai CEO Ghaith Al Ghaith. “The FTTS system is revolutionary because it uses fibre optics rather than traditional copper piping. This significantly reduces the cost of the system overall, and makes it far lighter than other IFEs in use today. Any reduction in weight reduces our fuel costs and therefore ensures we can keep our ticket prices low.

“The FTTS IFE is incredibly flexible and we are working closely with Lumexis to develop the system to reflect the flydubai model. flydubai is all about reducing complexity and offering our passengers choice,” Al Ghaith added. “Our IFE will be available as an optional extra in the way that baggage and meals are. Passengers travelling on flydubai aircraft fitted with the FTTS system will have the ability to choose different parts of the system depending on their preference and how much they want to spend, and as flydubai likes to do things differently, we plan to offer functionality on our IFE system that other airlines traditionally don’t have.”

Doug Cline, CEO of Lumexis, commented, “Lumexis is privileged to be partnered with such a forward thinking and innovative carrier. As the launch customer for our second generation of FTTS, flydubai demanded not only extremely low cost-of-ownership, but most importantly, the highest reliability and performance to ensure uninterrupted service and full passenger satisfaction.”

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