Posted on: 09 April 2018 by Chloe Greenbank
In its latest alliance with FOX, Immfly has become the first company to ensure that content is 100% secure and protected on its digital platform, by using web-based Digital Rights Management (DRM) technology that is now available on Android and IOS systems.
The technology enables passengers the chance to view protected entertainment content via web-browsers on their personal devices. It eliminates the need to download an app in advance, and enables providers such as FOX to ensure their content is fully protected and secure.
Commenting on the partnership, Vincent Tomasoni, chief customer and content officer, Immfly said: “We are proud to be the first company that ensures a high-quality platform with secure web-based content, which we are able to do thanks to FOX’s innovative mindset to meet market and consumer trends and demands.”
Last year, Immfly tripled the number of aircraft it is working with, having partnered with airlines including easyJet, Iberia Express and Volotea. This latest collaboration with FOX will serve to further enhance the inflight experience for passengers, enabling them to connect seamlessly once onboard an aircraft without having to download applications in advance. A larger audience connecting to the platform will also boost Immfly’s ability to generate ancillary revenue streams with its digital in-flight commerce and sponsorship opportunities.