Posted on: 03 September 2014 by Mark Howells
Aircell, an aero-communications company founded in 1991, has announced it will now be known as Gogo Business Aviation.
The promotional video created to explain Aircell’s rebranding describes Gogo becoming a “single global brand” with “two specialised divisions”.
Michael Small, Gogo’s CEO elaborates, “Having our commercial and business aviation divisions share a brand will make more people aware of the full breadth of our business.”
Gogo says the two divisions will continue exchanging expertise and technology whilst remaining focused on their own respective markets.
Aircell’s original mission was to provide business aircraft with affordable telecommunications. Some of the company’s biggest achievements include introducing Iridium in 2002 as well as SwiftBroadband and Gogo Biz in 2009.
"The past five years has seen a remarkable menu of in-flight capabilities emerge for business aircraft operators, including Internet, e-mail, voice, texting, personal smartphone usage, movies, TV episodes, news, weather, cockpit data and more,” remarked John Wade, executive VP of Gogo Business Aviation.
"We're thrilled to introduce Gogo Business Aviation as the next evolution of our brand," continued Wade. “These truly are exciting times.”