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Aircell joins with SkyMall to launch free in-flight shopping experience

Aircell and SkyMall have announced a partnership that will enable passengers flying with AirTran Airways, Alaska Airlines, Delta Air Lines, US Airways and United Airlines to shop online free.

Launching this month, the service will be available on nearly 850 Gogo equipped aircraft offering passengers access to over 300 retailers and over 22,000 products with SkyMall.
Aircell’s Executive Vice President and Chief Marketing Officer, Ash ElDifrawi, stated, "This is a natural partnership and signals an important evolution in Gogo’s offerings. It melds one of the staples of air travel, SkyMall, with the connectivity-enabled passenger experience of the future."
Mr ElDifrawi added, "This collaboration demonstrates how the Gogo platform can be used to enhance the passenger experience through strategic partnerships with companies like SkyMall.”
"Providing customers with the ability to order from SkyMall anytime and anywhere including while in-flight was a key part of the original SkyMall vision," said Jay Scannell, COO of SkyMall. "With Gogo now available on thousands of daily airline departures, this partnership will allow us to enhance the customer experience by leveraging our investments in e-commerce and mobile commerce. We will further empower today’s mobile consumer to shop whenever they want through the channel of their choice."
Through this partnership, SkyMall is now able to offer access to an expanded selection of merchandise and a full, digital rich, multi-media shopping experience for passengers. With Gogo, the easy-to-use service provides passengers with full internet access on any Wi-Fi-equipped laptop or personal electronic device at speeds similar to wireless mobile broadband services on the ground.

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