Posted on: 14 July 2011 by Mark Howells
In-flight connectivity provider, Aircell, has announced that it has officially changed its name to Gogo.
With the company name change, the Gogo brand has undergone a complete makeover. Gogo claims that the new look and feel augments the company’s focus on helping its airline partners offer an experience and product that customers love. It aims to portray Gogo as more than just a connectivity company to help in its evolution from a connectivity provider to an in-air e-commerce and media brand.
"Over the years, we’ve built a lot of equity in the Gogo brand and it has truly become a brand that travellers love,” explained Gogo executive vice president and chief marketing officer Ash ElDifrawi. “So changing our company name from Aircell to Gogo was really an easy decision. As we continue to introduce innovative new products, our customers will quickly recognise that Gogo is more than just a Wi-Fi company. They’ll see that Gogo has evolved into an entertainment, e-commerce and media company in-air, online."
ElDifrawi added, "Gogo users are connected by a satisfying shared experience – one that grants access to entertainment, exclusive deals, destination discoveries and personal connections. We want Gogo to be everyone’s favourite part of flying."
The company will continue to use the name Aircell in reference to its business aviation group.