Posted on: 24 October 2010 by Ross McSweeny
Aircell has announced the appointment of Ash ElDifrawi as its new Executive Vice President and Chief Marketing Officer.ElDifrawi brings over 15 years of marketing experience to the Aircell team from across many industries, including eCommerce, consumer packaged goods, management consulting and retail within the digital space. He has also held leadership positions with Google, Wrigley, and McKinsey.
At Aircell, ElDifrawi will be responsible for all customer facing functions including sales, marketing, customer care and portal design. In addition, he will lead Aircell’s initiatives in inflight eCommerce, content and advertising.
"ElDifrawi’s impressive industry experience and track record of using brands to achieve growth make him an excellent fit for our team," said Michael Small, President and CEO of Aircell. "We look forward to his unique insight as we enter the exciting next phase in our growth as a company."