Air Serbia turns to ECR Retail Systems for onboard payments

Air Serbia has selected ECR Retail Systems (ECR), to provide an electronic point-of-sale system (EPOS). The new technology, underpinned by ECR’s AirPoS software, will allow the airline to manage at-seat food and beverage sales and card payments.

The system will enable the Air Serbia cabin crew to provide a greater range of products and services to passengers, along with a more efficient in-flight customer experience. It will also support Air Serbia Catering who manage their own logistics from Belgrade.

The AirPoS system, currently being installed, will include 40 ECRGo2 devices across 20 aircraft. The all-in-one lightweight contactless payment device comprises a five-inch capacitive touchscreen and offers the functionality of a tablet. It includes an onboard silent, thermal printer, Bluetooth, 4G and WiFi connectivity, plus 2D scanner and accepts all types of card and mobile wallet payment including ApplePay, Google Wallet, (subject to online connectivity) and multi chargers for overnight multiple battery top ups.

Simon Pont, CEO, ECR Retail Systems, said:“We understand the complexities involved in the airline retail environment, such as enabling payments at any time of day, while in transit, and accommodating various currencies, tax rates, personnel changes and technology systems. With our innovative MPOS payment devices, the information captured can be used to enhance Air Serbia’s onboard retail offerings and loyalty programmes, and play a crucial role in improving the customer experience for the modern passenger.”

Punisa Zdravkovic, general manager, Serbia Airlines, said: “The ability to sell a range of products and services onboard, with a system that offers visibility of sales, onboard operations, crew performance and stock management, through an intuitive system to support our crew, will further enhance the travel experience for both customers and crew. The system also promises to make the logistics work for our back-office staff easier and more efficient, and we are looking forward to our first EPOS journey.”

ECR will provide training for the cabin crew on the terminals to ensure a smooth transition from their current system. Crew, flight and product data will be received by ECR and downloaded to each device at the beginning of each day.

The system will be installed in two phases, with remote management and support of each device provided by ECR from the UK.


Written by: Alexander Preston

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