Immfly has partnered with Danone’s Spanish water brand Font Vella Levité across Air Nostrum’s fleet.
The on-board advertising campaign combines sampling and digital branding, which includes playing the “Lemonade Game”, participating in a draw for a flight for two people or enjoying the entertainment channels included in the platform.
According to Ramón Rodríguez, brand sales manager at Immfly,“If a brand wants to surprise and ensure their investment in actions with a real positive impact, the environment of an airplane is ideal for its captivation, innovation and level of disruption.”
Written by: Alexander Preston
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