Air New Zealand partners with Chinese entertainment service

iQIYI Inc. an online entertainment service in China has reached a strategic co-operation agreement with Air New Zealand, enabling the airline to offer passengers a variety of premium iQIYI content on its in-flight entertainment system.

The entertainment company says this makes iQIYI Asia’s first video platform to have its content featured on the in-flight entertainment system of a major airline.

Passengers onboard Air New Zealand can choose from a curated selection of iQIYI premium content, including shows such as Hot-Blood Dance Crew, Clash Bots and XFun Foodie Club, the partnership launched on 1 September.

To promote the new initiative, the two companies held an ‘iQIYI-New Zealand Day’ with passengers receiving an ‘XFun’ foodie map and an iQIYI VIP membership card.

“We are delighted to be working with Air New Zealand in this first-ever partnership between a Chinese online video provider,” said Geng Danhao, senior vice-president of iQIYI. “As more and more Chinese travel abroad and experience new cultures, the stunning country of New Zealand is increasingly one of their top destinations. We are confident that the option to enjoy iQIYI’s premium content on the flight over will make their trip even more enjoyable.”

“It is an honour to enter this partnership with iQIYI, China’s most exciting online video platform,” said Air New Zealand’s general manager customer experience Anita Hawthorne. “At Air New Zealand we are always looking for ways to enhance our passengers’ experience, and we believe the addition of iQIYI’s premium content will make our flights even more comfortable and pleasant for Chinese travellers.”

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