AIME 2015: SAUDIA introduces app for easy in-flight Wi-Fi access

SAUDIA has developed a new app for smartphones which allows first and business class passengers to access free in-flight Wi-Fi by scanning the barcode on their boarding passes.
Once the barcode has been scanned using the SAUDIA app, passengers are sent a promotional code providing complimentary in-flight connectivity via the airline’s OnAir portal. The service is available on SAUDIA’s A330s and B777-300s aircraft flying on international routes.
“Our new app makes it as simple as possible for passengers to access the internet by just using the boarding passes in their pocket,” commented VP of marketing and product management at SAUDIA, Abdulrahman H Alfahad. “We know just how much passengers value being in touch on email and social media. We like to keep Saudi Arabia’s 7.8 million Facebook users connected when they fly.”
At 72.8%,Saudi Arabia is in the world’s top three countries for smartphone penetration. In 2014, 35,000 SAUDIA passengers used the free in-flight Wi-Fi service, a number which the airline hope will be enhanced by its new mobile app. The SAUDIA app is currently available on iOS and is soon to be deployed on Android.
“More and more airlines are providing free in-flight Wi-Fi as an integral part of the passenger experience and SAUDIA is the first to provide a specific app for in-flight connectivity,” remarked Ian Dawkins, CEO of SITA OnAir. “This is the right response to passenger demand. Airlines are developing new and innovative ways to differentiate their connectivity, particularly since Wi-Fi and mobile phone services become commoditised in the air, as they already are on the ground.”

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