Adria Airways introduces IFE streaming

Slovenia’s Adria Airways has introduced a new in-flight entertainment (IFE) system across its fleet of 11 Airbus 319 and Bombardier CRJ aircraft.

Supporting the company’s new website, OnAir Entertainment replicates and expands upon the online concept. Using AirFi boxes, the airline is streaming magazine content, flight information, shopping catalogues, destination videos, menus, HTML5 games, chat functions and newspapers directly to passenger’s own mobile devices.Adria Airways has created a special seatback decal explaining how to connect."With the introduction of OnAir Magazine and OnAir Entertainment, we have brought rich and diverse archive of content together under a single brand,” explained Iztok Franko, Adria's marketing and IT director. "We are particularly excited about the future of the OnAir Entertainment portal, which is made possible by the AirFi box. We’re very pleased at the speed with which we were able to roll-out this service and the quality experience our passengers are now enjoying. New features will be added regularly.”“Adria Airways is a brilliant airline to work with,” commented Job Heimerikx, CEO of AirFi. “They’ve really explored every utility of our box, increasing passenger loyalty and affinity by providing information and entertainment in many forms. It’s rewarding to help an airline please passengers and to have the platform operational overnight on their entire fleet. The flexibility of the AirFi instantly proves itself in Adria’s multimedia strategy.”

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