Posted on: 02 August 2011 by Ross McSweeny
American Airlines (AA) has begun the initial phase of a brand new Entertainment on Demand inflight streaming video product for passengers on board its entire fleet of Boeing 767-200 aircraft.
American claims to be the first North American airline to offer inflight streaming video, which enables passengers to wirelessly stream content such as movies and TV shows from an inflight library to select types of Wi-Fi-enabled laptops during flights.
"We’ve been deeply involved in developing the concept of streaming video with Gogo, as part of our vision of continuing to elevate the travel experience by pushing the envelope with our inflight entertainment offerings," commented Rob Friedman, American’s Vice President – Marketing. "During this initial phase of launch, Entertainment On Demand allows customers to access content through select personal Wi-Fi-enabled laptops, and in the coming months Gogo intends to make tablets and other devices available for use with the product."
Entertainment On Demand is primarily available on board American Airlines’s transcontinental flights between New York JFK and Los Angeles, and JFK and San Francisco. Passengers can use their own compatible personal Wi-Fi-enabled laptop to utilize Entertainment On Demand by accessing the banner on the inflight Wi-Fi homepage.
The inflight library features more than 100 movies and TV shows from major Hollywood studios. Passengers can sort titles by movie or TV, genre, length of feature, and other categories. Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours.
The Entertainment On Demand is powered by in-flight connectivity provider, Gogo. Movies and TV shows are stored on the onboard server, allowing the air-to-ground connection to be fully available for American’s Wi-Fi product. Gogo is currently working to increase the number of compatible devices and intends to make tablets and other devices available for use with Entertainment On Demand in the coming months.
American began testing the new inflight video system on two Boeing 767-200 aircraft in May and received FAA certification this month. While American is rolling out Entertainment On Demand to its entire fleet of 767-200s for passenger use, the airline aims to make the service available on all Wi-Fi-enabled aircraft later this year.