Posted on: 26 March 2015 by Ross McSweeny
Air Canada has signed a partnership deal to make Stingray the main content provider for music on the airline'sin-flight entertainment (IFE) system,enRoute.
Stingray has been curating the IFE music content for Air Canada since February this year, providing themed and genre-based music playlists, music video playlists, concert videos and music documentaries.
“As a Canadian company, we are thrilled to mark our debut in the in-flight entertainment industry with Air Canada, the largest Canadian airline,” said Eric Boyko, president and CEO of Stingray. “In addition to providing Air Canada customers with the highest quality music content in-flight, our partnership includes the promotion of great Canadian artists and musicians.”
“We look forward to introducing more choice and diversified formats in the complimentary musical programming enjoyed by millions of Air Canada customers each month, across Canada and around the world,” added Craig Landry, Air Canada's vice president, marketing.