Posted on: 29 April 2015 by Ross McSweeny
British Airways is to launch the Tate Channel, dedicated to the modern art world, as part of the carrier's in-flight entertainment (IFE) programming on flights this Summer.
Passengers will be able to watch portraits of leading art figures such as Grayson Perry, Ai Wei Wei, Damien Hirst and Ed Ruscha as part of its enhanced in-flight entertainment (IFE) package. The channel will feature behind-the-scenes studio work and interviews.
“We’re excited to be the first airline to have a dedicated Tate channel, offering our customers more entertainment options than ever before,” said Richard D’Cruze, British Airways’ in-flight entertainment manager. “Recent research we carried out showed that travellers are keen to use their time on board productively. There is definitely a trend to use your flight time to discover something new and different and feel a sense of accomplishment when you step off a plane.”
The Tate Channel will be available this Summer on British Airways flights equipped with the Thales IFE system, including Boeing 787 and Airbus A380 aircraft.