Austrian Airlines is preparing for the digital world and further developing its brand image with several adjustments to the brand image online and on the aircraft.
In light of the relaunch of the website and the app planned for the turn of the year in 2018/2019, and a planned stronger internet presence, the airline are making small changes to the brand image with the goal of meeting the needs of the digital world.
“Digitisation is changing our lives. Our products, our brand and our company are also preparing for the digital future. The adaptation of our brand image is another important step in this direction,” explains Andreas Otto, board member and CCO of Austrian Airlines.
The arrow and word mark Austrian are to be modernised and reinforced which will increase the long-distance effect on aircraft and posters. The airline has also paid attention to making the logo easier to recognise on mobile devices and smartwatches.
The digital brand changes will gradually be transferred to the entire Austrian Airlines brand, with all customer contact points and signage to be adapted at airports.
The appearance of the aircraft will also be gradually adjusted as soon as repainting is pending for respective aircraft.
The first aircraft in the new design will be the new Boeing 777 OE-LPF which will be shown in Vienna for the first time on its arrival in May 2018. The long-haul aircraft is currently in Hong Kong where it will be rebuilt and adapted to the standards of the airline.
It is expected to take approximately seven years until all the aircraft of Austrian Airlines will be in the new design, by the summer timetable in 2019 it will be 18 of a total of 82 aircraft.
In the exterior design of the aircraft changes include the extension of the red surface from the tail down on the fuselage, making the logo bigger. The word mark Austrian in the front area of the fuselage is also over a large area and legible from afar. The engines will be a clear white in future to make the Austrian lettering stand out. While the Austrian greeting ‘Servus’ on the belly of the aircraft will remain.
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Air Canada has introduced its new Air Canada Signature Service, providing a seamless end-to-end travel experience for customers flying in Air Canada Signature Class, the premium cabin of its wide-body aircraft.
Currently available for international customers, and from 1 June on select flights within North America, Air Canada said the new service makes them the first North American airline to designate aircraft with lie-flat seats for premium customers on select, non-stop transcontinental flights within Canada and to the US, including overnight daily flights from Vancouver, Los Angeles and San Francisco to Toronto.
Customers of the Signature service will receive priority service at every stage of the journey, including access to airport concierge services, expedited check-in and security clearance, priority baggage handling and preferential boarding. Passengers can also access the Air Canada Maple Leaf Lounge and for eligible customers travelling to international destinations from Toronto-Pearson, access to the exclusive Air Canada Signature Suite, featuring à la carte restaurant with a menu created by Canadian chef David Hawksworth.
“Our new Air Canada Signature Service and Air Canada Signature Class brands reflect the ongoing refinements to our premium travel service. We know our premium customers travelling on longer flight itineraries place a high value on convenience and comfort when in airports or on-board an aircraft, and with Air Canada Signature Service we provide a level of service unsurpassed in North America on every widebody flight,” said Benjamin Smith, president of passenger airlines, Air Canada.
“Customers travelling Air Canada Signature Class on international itineraries and, beginning in June, on select transcontinental flights within North America, will receive seamless Air Canada Signature Service. They will enjoy added amenities throughout their journey, from curbside-to-curbside and at all points in between,” Smith added.
Available from 17 April on all Air Canada international flights and beginning 1 June on select transcontinental flights within North America, the Air Canada Signature Service and Air Canada Signature Class incorporate and elevate attributes of the airline’s International Business Class, featuring its next-generation lie-flat suites.
Air Canada Signature Service will be available on select trans-border and domestic Canadian transcontinental flights when operated with Boeing 787 Dreamliner, Boeing 777, Boeing 767 and Airbus A330 aircraft. This includes routes between Toronto and Los Angeles, San Francisco, Vancouver, and between Vancouvr and New York-Newark and Montreal.
Jet Aviation has entered into a binding agreement to acquire Hawker Pacific, a provider of integrated aviation solutions across Asia Pacific and the Middle East for US$250million.
“The acquisition of Hawker Pacific represents a significant step in expanding our footprint, capability and customer offer across Asia Pacific and the Middle East,” said Rob Smith, president of Jet Aviation. “Hawker Pacific has a wide range of services including Civil MRO, Fleet Services, FBO Network and Aircraft Sales, enabling Jet Aviation to further expand its current portfolio, enter new markets, and reinforce the company’s position as one of the world’s leading business aviation service providers.”
Alan Smith, CEO of Hawker Pacific said: “We believe the company’s acquisition by Jet Aviation represents an excellent outcome for Hawker Pacific’s investors, employees and customers. It builds on our strong values and passion for exceeding our customer’s expectations and I, on behalf of the management, am confident that the combination of the two companies will create a clear leader in the aviation space.”
The completion of the transaction is subject to customary closing conditions.
Jet Aviation also recently received the industry’s first EASA Supplemental Type Certification (STC) for Ka-band system integration on a Boeing 747-700 in Basel. The company is also working on Satcom SBB and Live TV systems installations, and recently demonstrated compliance with the latest EASA bird strike requirement on the Rockwell Collins Live TV Radome.
Jet Aviation is currently developing a second EASA STC for a Boeing 767-300 aircraft and further plans to revise its 747-400 STC for another model in the 747 Series.