Posted on: 03 August 2016 by Mark Howells
Lufthansa Systems has equipped more than 70 Eurowings A320 aircraft – nearly the airline’s entire fleet of the type – with its BoardConnect Portable in-flight entertainment (IFE) solution under the title ‘Wings Entertain.’
With BoardConnect Portable, passengers can access over 400 songs, films, TV shows, games and audiobooks from their personal electronic devices. The service is expected to be available on Eurowings’ remaining A320s by mid-August.
Content will be available while the plane is still on the ground before takeoff until after landing when the aircraft is at the gate. As well as entertainment, Wings Entertain will offer access to Eurowings’ onboard shop, food and beverage menu, moving map and useful information about airports and cities.
“An innovative IFE solution like BoardConnect Portable fits very well with our business model,” stated Oliver Wagner, CEO of Eurowings. “With Wings Entertain, we are offering our passengers a modern entertainment platform and thus improving their travel experience. And not only that – thanks to our large partner network and the ability to integrate paid content and marketing campaigns, we can generate additional revenues with the new IFE system.”
Lufthansa Systems recently partnered with Napster on a music streaming deal.
“BoardConnect Portable was unveiled in the fall of 2015, and right from the start there was great interest particularly from niche airlines with smaller fleets,” reported Olivier Krüger, CEO of Lufthansa Systems. “But the flexible use and reliability of the application won over other, larger airlines as well. We are proud that we were able to gain a customer like Eurowings in such a short period of time and install Portable so quickly on the entire fleet.”
BoardConnect Portable combines all the components needed for the system – such as a server and access points – in a single device, the Mobile Streaming Unit (MSU). An MSU is about the size of a conventional tablet, weighs less than 1.5 kg and can be brought on board easily during regular flight operations. Qualifying as non-permanently installed equipment, the MSU can be mounted or removed in the galley or in overhead compartments, without affecting other components in the aircraft.
An integrated LTE modem allows rapid wireless updates of content while the aircraft is on the ground.