Workshop

The Inflight Workshop provides an open forum on the exhibition floor for lively debates on key topical issues led by expert panels of IFEC industry leaders.

Senior professionals from across major carriers, IFEC manufacturers and suppliers offer their opinion on topical issues affecting the market, discuss the latest product innovations and review recent developments in business strategy. Previous events have attracted panellists from major and regional Middle Eastern airlines, leading suppliers and innovative start-up entrepreneurs all listening to and debating on topical themes within the IFEC sector. The workshop is staged within the Inflight Pavilion of the AIME exhibition hall, with a diverse programme spanning two days.

The 2019 Inflight Workshop schedule is available to browse below.

 

Inflight Middle East event summary day one

Inflight Middle East event summary day two 

Session 1: Satellite communications

Session 1: Satellite communications

11.15–12.00

A general discussion about ownership and leasing satellite capacity. What are the benefits of each model for service providers, airline customers, and satellite manufacturers?

Panellists

Alexander Preston
Editor Inflight
Moderator

Neale Faulkner
Director of Market Development MEASA
Inmarsat

Neale has extensive experience in the Middle Eastern aviation market. He recently joined Inmarsat in September 2017 as Director of Market Development in the Middle East, Africa and South Asia regions. Neale previously spent three years with SITAONAIR, responsible for strategy and market operations.

Through his work with airline executives, Neale has found they are investing in the passenger experience to increase loyalty, revenues, and margins; however, many are limiting their opportunities to monetise the in-flight segment. Neale is passionate about increasing airline revenues, enhancing margins and driving customer loyalty.

Jags Burhm
Senior Vice President- Global Aero Mobility
Eutelsat

Jags Burhm is the Senior Vice President, Global Aero Mobility at Eutelsat. He is responsible for creating the company’s global aero mobility market strategy and future direction. Before his current position, he was VP of Sales Asia Pacific for GEE. He brings over 20 years of international consulting & corporate experience in architecting international expansion, building operations from the ground up and curating successful international delivery teams for complex aviation programs. His specialties include strategy execution, high value contract closure, key customer retention & international market penetration.

Tina Ghataore
Executive Vice President- IFC solutions
Yahsat

Tina is a seasoned executive with over 16 years of experience in strategy, business development, product management and marketing. Tina has worked in and served clients in various sectors including In-Flight Entertainment & Connectivity (IFEC), Commercial Aviation, Aerospace, Mobile Satellite Communications, Internet Content, Media/Advertising and Mobile/Web Applications markets. Tina has advised early stage start-ups, mid-sized companies and large global OEMs (Panasonic, Thales, Airbus, GEE, Voyant, Skycap, etc. ) through product/service strategies and execution as required.

Pragyan Acharya
Senior Segment Sales Engineer
SES Network

Joined SES in September 2009 as an Analyst in Payload Management and Operations. While in Payload Management, identified interferences caused by GSM rebroadcast on to Satellite and developed procedure to decode and troubleshoot them. In early 2015, moved to Asset Management and Fleet Development taking the lead role in optimizing SES’ global fleet including HTS satellites to address growing demand for Aero customers. Recently moved to a new role in Aero Solutions and Sales Engineering leading a team focused in developing solutions for IFCE requirements.

Prior to SES, worked with then STM Wireless to design and deploy VSAT network in Nepal and different parts of Africa.  

Session 2: Designing for ultra-long-haul

Session 2: Designing for ultra-long-haul

12:00-12:30

With aircraft being configured for up to 19 hours of flight, what are the physiological and psychological implications for passengers and crew? How should new aircraft, lounge-side preparation and on-board amenities be adapted for the ultra-long-haul market?

Presentation by

Dr Florence Jennings
CEO
Detalytics

Senior research consultant in Human-Generated Data Analytics (HGDA) applied to healthcare, aviation and specialized personnel physiological management. The analytics of physiological data combined with quantitative methodologies support Dr. H-Jennings’ specific domain-expertise in the fields of HGD analytics’ conception, development and applications in high-risk, high-demands industries.

Her experience in quantitative research of biological markers of fatigue, stress, burnout and resilience in hospital-based physicians as well as her knowledge of aviation’s human factors’ relevance in risk reduction and health preservation are at the core of the technological solutions she is implementing.

She has a system-approach to large scale challenges related to physiological readiness and health impacts on enterprise risks and performance. This strategic methodology advances radical innovations within complex systems. She leverages biomedical knowledge and mathematical modeling methodology to advise and assist in the conception, technical development and applications of AI multipurpose solutions for industries with significant human factors challenges.

Session 3: IFE Live TV

Session 3: IFE Live TV

14.30-15.15

The popularity of live TV is increasing as more airlines offer the service. Why is it so popular, what type of content is available, who offers it and what are the key challenges surrounding it?

Panellists

Alexander Preston
Editor Inflight
Moderator

Rachelle Peterson
Global Commercial Distribution Director
Turner Inflight Services

Rachelle Peterson is the Global Commercial Distribution Director for Turner, where she manages the company’s B2B distribution business, ensuring linear and digital delivery of CNN International and Turner feature programming to hotels and live streaming and VOD content to airlines. She also manages alliance and partnership building with the maritime, cruise, transport and other commercial sectors and her team has a special remit to develop new and exciting ideas that reflect the way that travellers of today consume content on the go.

An effective public speaker, Rachelle is a sought-after presenter at meetings and conferences. She communicates key concepts in business innovation supported by smart adoption of technology with an emphasis on revenue opportunities and enhanced guest and passenger experiences.

Rachelle’s presentations engage top management including CEO’s, CTO’s, Business Development, Sales Directors and GM’s. From articles in varied industry publications, to her guide “An Introduction to DVD Manufacturing”, Rachelle’s expertise in content management is often sought by publishers and event organisers.

Oleg Knut
Chief Solution Architect
Axinom

Oleg oversees the effectiveness of the company’s research, development, engineering, supply chain, and operations, strengthening the ability to create differentiated products and solutions for customers across the globe.

 

Since joining Axinom back in 2008, Oleg has been instrumental in leading business development initiatives, and successfully executing large-scale, multi-location projects. More recently, he is enabling the company’s Information Technology (IT) function to leverage next generation technologies, and create differentiated value and a better user experience for customers, businesses, and suppliers.

 

Oleg holds a master of engineering degree in Science in Engineering (Information Technology) from University of Tartu, Estonia.

 

Ashwani Sharma
GM Engineering & Quality Manager
Air Costa

Joined Air India as a Graduate Engineer Trainee in 1976 and obtained AME Licence in 1980 and obtained certification privileges on various Boeing and Airbus aircraft. Worked in base and line maintenance of Air India Engineering in BOM, India and did assignments  in Singapore (1984-87) and Abu Dhabi, UAE (1992-95).

Shifted to Quality in 1999 and held important managerial positions including Regional Manager UK & Europe (2005-2007) based in London. Retired as Quality Manager Air India in 2013. Subsequently worked from 2013 to 2017 as V.P. (Engg) & Quality Manager of regional carrier – Air Costa.

I am a life member of Aeronautical Society of India. I have been nominated on various committees by DGCA India. I served on the Executive Board of AEI (Aircraft Engineers International) from 1989 to 1996 and became Vice Chairman.

I am a regular invitee to international aviation conferences. I have given lectures and presentations in many International aviation conferences and presented papers on a variety of topics including Maintenance, Leasing, Quality, Safety, Safety Management System, Aircraft Structures, Accident/Incident Investigation, Regulatory Challenges, Technical Training of Aviation Engineering personnel etc.

Nigel Rhodes
VP, Sales
Gogo

Nigel is VP Sales for Europe, Middle East & Africa, based in the UK. He joined Gogo in May 2012 to lead sales of Gogo IFEC solutions to airlines across the EMEA region.

Nigel has had a long involvement with in-flight connectivity, and prior to joining Gogo he was European Sales Director at SITAONAIR. His career in aerospace & telecommunications spans over twenty-five years, during which he has held a variety of senior commercial positions with leading companies such as SITA, Airbus & Rolls-Royce.

Nigel holds an Honours Degree in Engineering from the University of Derby.

Julian Gorniok
Head of Middle East Aviation
Global Eagle

With 25 years media and consumer experience, Julian has developed and executed strategies and growth plans across new media, commercial radio, pay tv and movies, publishing, retail and data services.

Originally trained as an Aerospace Engineer with Dowty / Safran Landing Systems, Julian spent 13 years at PwC in M&A and Consulting, working with leading TMT and Consumer clients around the world. He has led multiple strategic and operational programmes that have grown revenues, reduced cost and improved customer service for both corporate and financial investor clients.

He has also spent 12 years in line management roles, driving growth and customer service in international content and connectivity companies, with both public market and private ownership backgrounds.

As the leader of Global Eagle’s rapidly expanding Middle East and Africa Aviation Solutions business, Julian’s key focus is to listen to customers to help define focused strategies for product and service solutions which continually elevate the passenger experience. As leader of the Advisory Services business, Julian’s role is to support customers investment decisions for maximum return on inflight connectivity and entertainment choices. This is achieved by accessing Global Eagle’s customer insights and worldwide industry subject matter experts.

Session 4: Digitalisation

Session 4: Digitalisation

15.30-16.15

As airlines embrace digital technology, are they moving towards the ‘software as a service’ model? How are airlines using digital technology such as VR, AR, paperless cockpits, biometrics and so on to move away from conventional business processes?

Panellists

Craig Foster
Valour Consultancy
Moderator

Jean-Marc Chevassus
Co-Founder
IMM

Jean-Marc, has a Bachelor of Business Administration and managed strong sales teams in digital media industry for nearly 20 years, from main content publisher to international ad-networks, including expertises in video and programmatic ad- technologies. His data driven and technological vision have always been pushing him to help the marketers in our modern data era.

 

While joining IMM Group, Jean-Marc has co-founded IMD in 2016 with PXCom technologies to develop innovative digital advertising solutions to reach international passengers with AirSAS AdServer and AirPMP private adexchange market place.

Thierry Carmes
Chief Operations Officer
Display Interactive

Thierry has +25 years of experience in the fields of Strategy, Marketing and Aviation/Aerospace with a strong analytical and business background. Currently working to bring a digital mindset and philosophy, as well as new processes and technologies, to the Airline market, and more specifically to the IFEC and services field.

Thierry is the Chief Operations Officer of Display Interactive, provider of IFEC and services solutions for Qatar Airways and Air France, among other European and Asian carriers.

Partel-Peeter Kruuv
Interior Project Manager
Magnetic MRO

Pärtel-Peeter has been intrigued by aviation as long as he can remember. He started building and competing with model airplanes when he was at 2nd grade and that experience gave him the grounds to go and study in Estonian Aviation Academy. He has been working for Magnetic MRO since 2013, started as a Basic Mechanic Apprentice and worked his way up to become an Interior Project Manager. With few years apart he has been the supervisor of both Slideshop and Interior workshops.

Right now his main tasks are related to handling production projects for external customers. Finding different subcontractors and sources for raw materials. In addition, there are long-term projects like developing Virtual Reality software to show our interior solution and materials.

 

Working in Magnetic MRO has proven to be the best possible opportunity to put his previous experience and studies in use. He finds Interiors of commercial and VIP aircraft to be by far the most creative part of general aviation but also rather challenging due to highly regulated MRO environment.

Session 5: Connectivity

Day 2

Session 5: Connectivity

11:00-11:45

While most talk is on enhancing the passenger experience, what benefits does on-board connectivity give to the crew?

Panellists

Craig Foster
Valour Consultancy
Moderator

Asif Khan
Senior Manager Guest Experience
Etihad Airways

22 years’ experience working in a wide range of visual media including in-flight entertainment and connectivity, satellite and terrestrial TV, video production, programming and scheduling for television, print, advertising, media sales and event management.

Franck Michaud
Director Business Development MEA
Sitaonair

After 15 years with Airbus in various departments (Design Office, Customer Support and Commercial), Franck joined SITAONAIR in 2008 to be Head of Business Development for Middle East and Africa Region.

Nigel Rhodes
VP Sales
Gogo

Nigel is VP Sales for Europe, Middle East & Africa, based in the UK. He joined Gogo in May 2012 to lead sales of Gogo IFEC solutions to airlines across the EMEA region.

Nigel has had a long involvement with in-flight connectivity, and prior to joining Gogo he was European Sales Director at SITAONAIR. His career in aerospace & telecommunications spans over twenty-five years, during which he has held a variety of senior commercial positions with leading companies such as SITA, Airbus & Rolls-Royce.

Nigel holds an Honours Degree in Engineering from the University of Derby.

Gurpreet Sidhu
Market Development Manager
Inmarsat

Gurpreet is responsible for market development and strategy execution of the company’s inflight connectivity and safety solutions for airlines in the Middle East, Africa and South-East Asia (MEASA) regions. Gurpreet brings over 10 years’ experience in working for a number of aviation companies, system integrators, OEMs on the key areas of satellite communications, in-flight entertainment and managing complex connectivity programs in aviation. Prior to his current role, Gurpreet was the Inflight Entertainment and Connectivity Manager for a new low-cost carrier based in Saudi Arabia.

Session 6A: IFE and Sustainability

Session 6A: IFE and Sustainability 

11:50-12:10

How are manufacturers responding to a growing environmental consciousness and is it easy to be green? What happens to IFE hardware once it’s been removed from the cabin? Is there a cradle-to-grave ethos built in to all components?

Panellists

Craig Foster
Valour Consultancy
Moderator

Kelvin Boyette
President & CEO
Latitude Aero

Kelvin Boyette is President & CEO for Latitude Aero, a turnkey seating refurbishment company that specializes in IFE, ISPS, and PSS modifications and upgrades.

Prior to Latitude Kelvin was Director of Sales at HAECO with global integration responsibility for the IFE, ISPS, and Global Antenna sectors.  Kelvin’s focus on IFE and ISPS seating integration, combined with the overall passenger experience, led to his founding of Latitude Aero.  Kelvin has driven Latitude to doubling year-over-year revenues since its inception in 2015.  In 2018 Latitude delivered over 15,000 seats to customers in 17 countries.

Before joining HAECO Kelvin was Director of Avionics Sales at Landmark Aviation, where he led the North American efforts for cockpit and cabin upgrades.  Kelvin has also served as President of Boyette Aviation, a full service general aviation MRO.

 Kelvin is one of only 300 NBAA Certified Aviation Managers globally, a professional credential that recognizes the knowledge, skills, and professional experience that has proven itself as the “gold standard” of leadership in the worldwide aviation community.

An honors graduate of Elon University with a Bachelor of Science Degree in Economics and Political Science, he has also completed graduate work at Daniel Webster for his Masters in Business Administration and Aviation Management in addition to his current coursework at the Wake Forest University School of Law for his Masters of Studies in Law.  Kelvin now resides in Greensboro, North Carolina with his wife and four children.

Session 6B: Innovations in aircraft seating and in-seat power

Session 6B: Innovations in aircraft seating and in-seat power

12:10-12:30

Valour Consultancy will provide a preview into its soon-to-be published study “The Future of Aircraft Seating and In-Seat Power”. During the session, Craig will present market forecasts, highlight examples of real innovation, discuss key trends taking place and provide an overview of the competitive environment.

Presentation by

Craig Foster
Analyst, writer and consultant
Valour Consultancy

Craig has a decade of experience in an analytical capacity producing a variety of different reports and establishing many new areas of research for the companies.

Session 7: Innovation

Session 7: Innovation

13:30-14.15

How are airlines, OEMs and others in the IFEC and cabin interior space, encouraging start-ups and a collaborative approach to developing new products and services for both operational benefits as well as enhanced passenger experience?

Panellists

Alexander Preston
Editor Inflight
Moderator

Jags Burhm
Senior Vice President, Global Aero Mobility
Eutelsat

Jags Burhm is the Senior Vice President, Global Aero Mobility at Eutelsat. He is responsible for creating the company’s global aero mobility market strategy and future direction. Before his current position, he was VP of Sales Asia Pacific for GEE. He brings over 20 years of international consulting & corporate experience in architecting international expansion, building operations from the ground up and curating successful international delivery teams for complex aviation programs. His specialties include strategy execution, high value contract closure, key customer retention & international market penetration.

Tammam Shaibani
Founder and CEO
Aeria Interactive

Tammam is the founder at Aeria Interactive, a Berlin-based MarTech/AdTech company powering airlines’ Inflight Entertainment (IFE) with AdServing, AdMarketing and casual games licensing.

Bringing a wealth of experience in building marketing and ancillary revenue propositions for airline businesses, Tammam is responsible for Strategy and Business Development.

Tammam has been in the airline industry since 2001 where worked in Latin America and Europe for some of the largest airlines and airport projects in the world advising on ancillary revenue and product and brand marketing & management.

Prior to founding Aeria Interactive, he was the first to bring Wireless IFE in 2011 to airlines with 2 successive start-ups, after realising that airline operators were not capitalising on their captive audience on short/medium-haul flights. He then went on to co-found PaxLife and later worked in Immfly’s airline acquisition team, in both, onboarding some of the most respected airlines in the industry.

Tammam holds an MSc in Air Transport Management from Cranfield University and an MBA from the Warsaw University of Technology.

Sudeep Ghai
Chief Customer & Commercial Officer
Flyadeal

Sudeep is an airline executive with over twenty years of experience in the industry in different countries and business models. Sudeep has previously worked for BA, TWA and Virgin Nigeria and in a number of roles as a consultant to the industry as Managing Partner of Athena Aviation. Sudeep was the CCO of Sama, Commercial Director of Al Maha Airways and is presently the Chief Customer and Commercial Officer at flyadeal, the new low fares airline for Saudi Arabia. Sudeep has an MBA from IMD and an MPhil and BA from the University of Cambridge. He is married with two children.

David Withers
CEO
Burrana

In January 2019, digEcor officially acquired the commercial In Flight Entertainment (IFE) business from Collins Aerospace. The closing of this transaction marks the beginning of an exciting new chapter for digEcor now rebranded as Burrana. David founded Burrana’s parent Total Aviation Solutions in 2009, following with the acquisition of digEcor in 2013, when he took on the role of Chief Executive of the group.
David has over 25 years’ experience in the aviation industry. He is former President of Boeing Australia and was the Managing Director for Smiths Aerospace (now GE Aviation), which he led for seven years from inception. Prior to Smiths, David worked for Qantas as a Senior Avionics Engineer for their 737/A300 fleet.
He has a Master of Business Administration, an Honours d
egree in Engineering (Communications),
trade qualifications in Aircraft Maintenance and is a Commercial Pilot.
David is a Fellow of the Royal Aeronautical Society, a Fellow of the Australian Institute of Company
Directors and a Fellow of the Australian Ins
titute of Management. Believing company culture is the
key to success he is passionate about creating agile and responsive organisations through
empowered and inspired people sharing a common purpose, vision and values.