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The Inflight Workshop provides an open forum on the exhibition floor for lively debates on key topical issues led by panels of IFEC, cabin technology and aircraft interiors industry experts.

Senior decision makers from across major carriers, manufacturers and suppliers offer their opinion on the latest developments affecting the market, discuss new product innovations and review their impact on ongoing business strategy.

The workshop was staged on Wednesday 1 November 2017, taking place within the Inflight Pavilion of the MRO Asia-Pacific exhibition hall. The workshop followed a diverse programme of five sessions, each featuring a panel of up to five professionals with expertise on the topic in hand, led by an independent moderator.

Browse the session themes below for more information on the 2017 programme. The day culminated with the Inflight Asia-Pacific Awards ceremony.

Workshop schedule

10:30: Welcome address – The FUCAM project

10:45–11:30: Session 1 – Connectivity: The best fit

11:30–11:45: Coffee break

11:45–12:30: Session 2 – IFE: Seat-back or in the lap?

12:30–13:30: Lunch break

13:30–14:15: Session 3 – Cabin lighting: Lighten the mood

14:15–15:00: Session 4 – Content: Locally sourced

15:00–15:15: Coffee break

15:15–16:00: Session 5 – Supply chain management: Chain reaction

16:15: Inflight Asia-Pacific Awards

 

Scroll down for more information on session content and participating organisations.

Welcome address: The FUCAM project

This year’s welcome address will be delivered by Dr Thomas Lerche from Airbus, an integral coordinator of the ongoing FUCAM (Future Cabin for the Asian Market) project.

The FUCAM project, a Horizon 2020 collaborative project, aims at developing a conceptual cabin interior design dedicated to the Asian markets in the year 2025 and onwards. The project will analyse the user requirements from the airlines’ and passengers’ perspectives in Japan and two other key markets in the Asia-Pacific region (China and South East Asia).

Airbus are coordinating FUCAM, which brings together nine working partners. The project begun in February 2016 and will conclude its activities in January 2019.

Dr Lerche will present key findings to date and discuss anticipated practical applications relating to future passenger experience in the Asia-Pacific aviation market. For more information on Dr Lerche’s expertise, hover over the profile image below.

 

Dr Thomas Lerche
Cabin and Cargo Architect
Airbus

Dr Lerche has a strong academic background in aerodynamic research coupled with vast experience in systems design (including MBSE). For the last decade, he has held the role of Cabin and Cargo Architect in various functions at Airbus.

Initially studying mechanical Engineering at Ruhr-University Bochum, Germany and University of Sheffield, UK, Thomas went on to complete a PhD in Aerodynamics at Leibnitz University Hannover, Germany. After a three year spell as a scientist at German Aerospace Center, Göttingen, Thomas joined Airbus in 1999.

Prior to his current role, Thomas held the positions of Acoustics and Test Engineer, System Definition Engineer, and Performance and Improvement Engineer. Since 2007 he has also held the responsibility of Technology Roadmap Owner for Passenger Experience and Cargo Services.

The FUCAM (Future Cabin for the Asian Market) project proposal was submitted by Airbus in 2015/2016 and the organisation is actively involved in working project 3 (Concept Creation) and leading working project 5 (Aircraft Integration).

While FUCAM is a project with European funding, Thomas and his team at Airbus have established a partnership with associated Japanese cabin supplier Jamco Corporation. FUCAM identifies regional specifics with regards to culture and travel demands and translates them into viable product offerings.

Session 1 – The best fit

Theme: Connectivity

Wednesday 1 November 2017: 10:45–11:30

Helping airlines to make informed decisions on Wi-Fi implementation.

It is estimated that only 3% of the aircraft operating today in the Asia-Pacific region offer Wi-Fi, despite its popularity among passengers. There is a clear opportunity for implementation on both long-haul flights, and short haul, where it is traditionally less prevalent. Do airlines know enough about connectivity to make informed decisions about band selection, service-level agreements, usage behaviour and so on?

This session is a must for airlines looking to deploy Wi-Fi for the first time, or even considering further roll-outs.

Moderator: Daniel Welch
Senior Consultant
Valour Consultancy

Daniel is co-founder of Valour Consultancy, global leaders in IFEC market intelligence.

Prior to joining Valour full time, Daniel’s most recent role was Regional Head of Asia-Pacific at market research organisation Ipsos. He is looking forward to sharing his expertise and experience of the APAC market.

Jim Hooper
Senior Manager
SES Networks

Mr Hooper is a Senior Manager at SES, a global satellite operator headquartered in Luxembourg. SES owns and operates over 50 satellites in geostationary orbit and 12 in medium earth orbit, covering 99% of the globe. As a partner of choice to over 700 airline service providers, broadcasters, telecommunications companies, enterprises, and governments, SES operates today in over 130 countries.

Mr Hooper is currently assigned to SES Networks, working in the Asia-Pacific region, with responsibility for supporting strategic initiatives involving aeronautical, maritime, government, and other key customers. In this role, he delivers satellite communications capacity, products, and solutions to meet the growing needs of customers in the Asia-Pacific region.

Prior to transferring to the SES Asia-Pacific region, Mr Hooper was the Corporate Vice President for Business Development at SES Government Solutions (SES GS), a wholly-owned subsidiary of SES, where he managed marketing, sales, business development, capture, and proposal writing activities. Before joining SES, Mr Hooper was a Vice President at Interferometrics, Inc. where he managed space and communications projects. Mr Hooper previously serviced as a Vice President and Division Manager at Science Applications International Corporation (SAIC), where he managed an operating division that grew from 90 staff members to over 240 during his tenure.

Mr Hooper was selected as an Organizational Management Fellow at The George Washington University in 2002 and holds a Masters degree in Organizational Management.

Laurent Philippe
Vice President of Customer and Sales
Global Eagle

Laurent Philippe has been in the aviation industry for 20 years, 14 of which in Asia, holding various positions in Engineering and Sales with Airbus, SITAONAIR.

He is now heading Global Eagle in Asia-Pacific India as Vice President of Customers and Sales.

He has been on the forefront of the inflight connectivity arena for close to 10 years and has seen the market change drastically since its early days.

Laurent’s experience in the Asia-Pacific market will provide us with deep insight and expertise on the current market landscape, the future trends in the fast-growing APAC market and Global Eagle’s strategic view of the connected airline, the connected aircraft and the connected passenger.

Paul Nef
Director, ATM Initiatives, Services and Connectivity, Asia Pacific
Honeywell Aerospace

Paul Nef is currently director of air traffic management initiatives, and the Services and Connectivity business for Asia Pacific at Honeywell Aerospace. As part of his role, he leads the sales team for Honeywell’s GoDirect and connectivity services as well as the JetWave hardware for Inmarsat’s GX Aviation Ka-band service for the commercial airline sector in region. With Honeywell, Paul has held positions in regional sales, business development, program management, product and sales support.

Paul began his business career with Sperry Marine Systems where he held positions in field engineering and marketing. In 1986, Paul joined Sperry Commercial Flight Systems, which later became Honeywell Aerospace.

Paul has a bachelor’s and master’s degree from Brigham Young University and a master’s degree from the Thunderbird School of Global Management.

Alexis Girin
VP International Sales, APAC
Gogo

Further information will follow.

Session 2 – Seat back or in the lap?

Theme: In-flight entertainment (IFE)

Wednesday 1 November 2017: 11:45–12:30

Exploring the rise of BYOD. Is the end of embedded screens upon us?

Has the recent decision by American Airlines to abandon embedded screens for its forthcoming Boeing 737 MAX aircraft signalled the end of seat-back IFE? What does the future of IFE look like in a world dominated by personal electronic devices?

Hear what American Airlines’ decision means for embedded screens across both narrow-body and wide-body aircraft in the region and whether bring-your-own devices are a silver bullet for cost-conscious airlines.

Moderator: Daniel Welch
Senior Consultant
Valour Consultancy

Daniel is co-founder of Valour Consultancy, global leaders in IFEC market intelligence.

Prior to joining Valour full time, Daniel’s most recent role was Regional Head of Asia-Pacific at market research organisation Ipsos. He is looking forward to sharing his expertise and experience of the APAC market.

Senaka H Bandaranayake
Senior Manager Product Development
SriLankan Airlines

Joining Air Lanka as a cabin crew member in 1982, Senaka boasts of 35 years in the aviation industry, having ventured on to become Manager – Inflight Administration, Cabin Safety and Crew Training to leading the Product Development team as Senior Manager at SriLankan Airlines today.

With hands on experience in the design, definition and development of cabins, galleys and IFE systems of the new A330, A350, A320neo and A321neo fleet, Senaka’s passion in enhancing customer experience guides him in effectively overseeing the product across all customer touch points including the responsibility for IFE content and inflight connectivity at SriLankan Airlines.

Jon Norris
Senior Director – Corporate Sales & Marketing
Panasonic Avionics

Senior Director, Corporate Sales & Marketing for Panasonic Avionics Corporation, the world’s leading supplier of inflight entertainment and communication systems. Other positions held include: Vice President Sales & Marketing for Lumexis, Executive Director of Trade Media & Events at Ink, Vice President Cabin Design Office with Airbus, A350 XWB Cabin & Cargo Program Manager with Airbus and 728JET Chief Design Engineer with Fairchild Dornier. Jon is a Chartered Engineer with the UK Royal Aeronautical Society, a member of the APEX Technology Committee leadership team and a regular speaker at industry conferences on a wide range of cabin and passenger issues.

Moritz Engler
Founding Partner
Inflight VR

Moritz Engler is founding partner of the VR incubator QBXNet from which Inflight VR originates. He has studied in Germany, US, Switzerland, and Spain and joined Inflight VR in Summer 2015 as full-time co-CEO. Moritz is responsible for Finance, Investor Relations, and Product Development.

Darrel Chua
General Manager
Flightech Systems Pte Ltd

Based in Singapore, Flightech Systems (FTS) is a provider of in-flight wireless streaming and connectivity solutions for airline industry.

Darrel is responsible for marketing in the Asia-Pacific region, as well as overseeing the group’s global expansion strategy. He works closely with product development team to develop next-gen hardware, software as well as ancillary revenue strategies.

David Withers
Managing Director
digEcor

David founded digEcor’s parent Total Aviation Solutions in 2009 and has over 25 years’ experience in the aviation industry. He is a former President of Boeing Australia and was the Managing Director for Smiths Aerospace (now GE Aviation) after completing his time with Qantas Airways.

David has a Masters of Business Administration, an Honours degree in Communications Engineering, trade qualifications in Aircraft Maintenance and is a Commercial Pilot. He is a fellow of the Royal Aeronautical Society, the Australian Institute of Company Directors and the Australian Institute of Management.

Session 3 – Lighten the mood

Theme: Cabin lighting

Wednesday 1 November 2017: 13:30–14:15

How is lighting technology achieving operational and maintenance benefits?

As airlines adopt LEDs and more human-centric lighting on board, how is lighting technology being used to improve cabin ambience while simultaneously achieving operational and maintenance benefits? How has lighting become not just a source of illumination but a generator of loyalty, brand identity, ancillary revenues, safety compliance and so on?

If you’re feeling in the dark on such matters, this session is for you.

Moderator: Alexander Preston
Editor
Inflight

Alexander is editor of the Inflight media portfolio.

Inflight’s bi-monthly magazine and comprehensive digital news services provide the premier independent coverage of the in-flight entertainment, connectivity and cabin technology sectors.

Alexander is a respected writer and keynote speaker, regularly participating in industry events around the globe. He brings extensive knowledge and expertise of the latest developments affecting IFEC and passenger experience.

Nigel Duncan
CEO
STG Aerospace

Since 2013 Nigel Duncan, CEO of STG Aerospace, has been steering STG Aerospace on a trajectory of global growth, with the vision of becoming an Innovator of Light.

Building on, and further developing, the success of the market-leading, photoluminescent saf-Tglo® brand of emergency floor path lighting, Nigel has overseen the introduction of innovative new aviation lighting products, including the fast-growing liTeMood® range of holistic LED cabin lighting solutions.

Under Nigel’s leadership, STG Aerospace has invested substantially in a pioneering engineering development and research centre in Wales, a new manufacturing facility in Miami, and a wholly owned subsidiary company in China.

Over the course of 25+ years, Nigel has held a wide range of engineering, marketing and operational roles within the aerospace industry and secured over $1.5 billion of profitable growth in new markets through encouragement of design innovation, production efficiency and clear focus on meeting customers’ requirements.

Dr Achim Leder
CEO and co-founder
Jetlite

Dr Leder has over eight years’ managerial experience in the aviation industry, alongside 10 terms’ experience in teaching at the University of Applied Science, Meschede. Before co-founding Jetlite – a start-up cabin lighting company negating the effects of jetlag – Achim enjoyed previous roles at ideas-for-aviation and Dortmund Airport.

Sune Kjeldsen
Sales Director, Asia-Paciifc
Leki Aviation

Sune is responsible for growing existing and developing new Airline/MRO accounts in the Asia-Pacific market together with talented sales account teams in Singapore and China. Sune spearheads customer C-level and senior management engagement in Asia for new cost-saving and passenger experience-enhancing projects.

Michael Finkenberger
Senior Vice President Customer Support
Diehl Aerosystems

Further information will follow

Dr Thomas Lerche
Cabin and Cargo Architect
Airbus

Dr Lerche has a strong academic background in aerodynamic research coupled with vast experience in systems design (including MBSE). For the last decade, he has held the role of Cabin and Cargo Architect in various functions at Airbus.

Initially studying mechanical Engineering at Ruhr-University Bochum, Germany and University of Sheffield, UK, Thomas went on to complete a PhD in Aerodynamics at Leibnitz University Hannover, Germany. After a three year spell as a scientist at German Aerospace Center, Göttingen, Thomas joined Airbus in 1999.

Prior to his current role, Thomas held the positions of Acoustics and Test Engineer, System Definition Engineer, and Performance and Improvement Engineer. Since 2007 he has also held the responsibility of Technology Roadmap Owner for Passenger Experience and Cargo Services.

Thomas is a key coordinator of the FUCAM (Future Cabin for the Asian Market) project. The proposal was submitted by Airbus in 2015/2016 and the organisation is actively involved in working project 3 (Concept Creation) and leading working project 5 (Aircraft Integration).

While FUCAM is a project with European funding, Thomas and his team at Airbus have established a partnership with associated Japanese cabin supplier Jamco Corporation. FUCAM identifies regional specifics with regards to culture and travel demands and translates them into viable product offerings.

Paul Thorpe
VP Sales
digEcor

Paul joined digEcor in 2014 and in that time has led the company through its recent growth and market share success. He moved to digEcor from Rockwell Collins where he was Sales Director. Having worked in the industry for 16 years he is highly experienced in aircraft IFE integration and installations, maintenance and customer support.

He has a Masters of Business Administration and a degree in Engineering.

Session 4 – Sourced locally

Theme: Content

Wednesday 1 November 2017: 14:15–15:00

How are airlines adopting regional content to provide an authentic local experience?

Airlines are continually enhancing their IFE libraries, offering an ever-greater selection of content. To ensure carriers remain at the leading edge of entertainment and continue to offer passengers an enhanced experience, the breadth of regional content offerings (encompassing local languages, type, production, themes and so on) are increasing on short- and long-haul flights.

Find out how local content is becoming international and bringing a whole new audience to the screen.

Moderator: Alexander Preston
Editor
Inflight

Alexander is editor of the Inflight media portfolio.

Inflight’s bi-monthly magazine and comprehensive digital news services provide the premier independent coverage of the in-flight entertainment, connectivity and cabin technology sectors.

Alexander is a respected writer and keynote speaker, regularly participating in industry events around the globe. He brings extensive knowledge and expertise of the latest developments affecting IFEC and passenger experience.

Senaka H Bandaranayake
Senior Manager Product Development
SriLankan Airlines

Joining Air Lanka as a cabin crew member in 1982, Senaka boasts of 35 years in the aviation industry, having ventured on to become Manager – Inflight Administration, Cabin Safety and Crew Training to leading the Product Development team as Senior Manager at SriLankan Airlines today.

With hands on experience in the design, definition and development of cabins, galleys and IFE systems of the new A330, A350, A320neo and A321neo fleet, Senaka’s passion in enhancing customer experience guides him in effectively overseeing the product across all customer touch points including the responsibility for IFE content and inflight connectivity at SriLankan Airlines.

Ricky Jardine
Vice President of Operations Asia Pacific
Global Eagle

Ricky Jardine has been in the inflight entertainment business for 17 years, for almost all of those have been in Singapore.

He is the Vice President of Customer Account Management Asia Pacific and specializes in the Content Programming provision.

Ricky has been at the forefront of growing Global Eagle’s Singapore office since 2001 and has been an advocate of increasing Asian content on airlines both regionally and internationally, to offer passengers a greater variety of familiar and enjoyable content, in a market that has seen and will continue to see unprecedented growth in the coming years.

Rachelle Peterson
CNN International Commercial
Turner Inflight Services

Rachelle Peterson is the global commercial distribution director for Turner, where she manages the companies Out of Home and Inflight distribution business, putting into place the CNN Traveller Network strategy she created when she was hired as a business consultant in December 2015.

Prior to her current position, she was sales director, hospitality for Sky Plc, where she had responsibility for the hospitality division of Sky Business. She and her team focused on implementing fundamental changes in content delivery to the Out of Home markets and establishing partnerships with international clients such as Hilton, Marriott, IHG, Accor and Virgin.

She is an adviser for HOSPA, the Hotel Association for Finance, Revenue Management and IT professionals since 2015 and was the sales and business development director for Filmbank Media, a JV between Warner Bros. and Sony Pictures from 2006 till 2013. At Filmbank Rachelle formulated the global Out of Home Sales and Marketing strategy, the new brand vision she devised and implemented secured an award from Hotels Magazine for ‘Outstanding Digital Advertising’ in March 2009.

An effective public speaker, Rachelle is a sought-after presenter at meetings and conferences. She transmits key concepts in business innovation supported by smart adoption of technology with emphasis on revenue opportunities and enhanced guest and passenger experiences.

Rachelle’s presentations engage top management including CEOs, CTOs, business development, sales directors and GMs. From articles in varied industry publications, to her guide ‘An Introduction to DVD Manufacturing’, Rachelle’s expertise in content management is often sought by publishers and event organisers.

Rachelle has lived and worked in three great cities – Amsterdam, New York and now London – and therefore spends most of her free time travelling to spend time with friends and family scattered across the globe.

Panellist TBC
Global ONE Media

Further information will follow.

Derek Tan
Co-founder
Viddsee

Derek is the co-founder of Viddsee, the leading online entertainment platform for short movies. He works with a community of filmmakers across Asia to produce and market premium content for online audience, reaching over 1B views worldwide to date. He loves making films, but spends most of his time helping filmmakers tell their stories now.

Derek previously headed up business development for Cooliris, a Silicon Valley start-up revolutionising the way users engage with media on the web and mobile. And led product and business development for StarHub’s Internet TV platform.

Session 5 – Chain reaction

Theme: Supply chain management

Wednesday 1 November 2017: 15:15–16:00

Do MRO companies have the capability and agility to adequately support airline operations?

With airlines upgrading their fleets and investing in new aircraft deliveries, does the supply chain help or hinder the operations of a carrier?

Are MRO companies well placed as partners to embrace new technologies? Do they have the skill sets, capabilities and agility to respond to unplanned and scheduled MRO programmes? What role do original equipment manufacturers have to play in the supply chain?

Plugging gaps in the supply chain to reduce downtime and improve efficiencies are just some of the challenges to be discussed in this session.

Moderator: Alexander Preston
Editor
Inflight

Cisco Lay
Senior Onsite Manager – Singapore
Air New Zealand

Cisco is currently based in Singapore as the Senior Onsite Manager overseeing Air NZs B777-300ER Cabin Upgrade program. Cisco joined Air NZ in 2012 and was previously the Fleet Manager Interiors responsible for all Cabin Interiors at the airline. He has also held senior Engineering/Program Management positions working on a variety of cabin interiors ranging from VVIP Business Jet completions to full service and low cost airlines.

Alvin Chan
Asia-Pacific Regional Lead
Starburst Accelerator

Alvin has previously worked for SPRING Singapore and was covering the aerospace portfolio where his main responsibilities were to help companies navigate in the aerospace industry, fostering business relationships between startups, SMEs, MNCs, and government entities.

At present, Alvin is levering on his skills, experience, and networks to help Starburst Accelerator develop its Asia-Pacific presence with Singapore as its base.

His primary responsibilities include scouting for startups with technological applications potentially in aerospace and space, and supporting startups with business developments through partnerships with research institutes, funds, and customers. Alvin is also working with large aerospace corporations on corporate venturing, innovation, and growth strategy, while supporting the new Venture Fund development at Starburst Ventures.

DRSV Varma
GM and Head of Operations
CYIENT

Varma has a master’s degree in Mechanical Engineering specialising in Industrial Engineering. He has more than 25 years experience in Manufacturing and the Aftermarket, incluiding 1 year as an Industrial & Vendor Development Engineer with Otis Elevator Company and 14 years with Gas Turbine Research Establishment (GTRE) as a Scientist. Today, he works as General Manager & Head of Operations at Cyient Singapore Private Limited, Singapore.

His key domain areas include Repair Engineering and Manufacturing Engineering. He was instrumental in setting up the state of the art CNC Technology Center at GTRE. He has also published 20 papers in national and international conferences and has guided several bachelor’s and master’s degree projects for educational institutions. His areas of interest are Additive Manufacturing, MEMS, Digital MRO and Quality Systems.

Varma has 25 years of leadership experience covering P&L accountability, customer relationship management, business development, operations management, SCM, commercial affairs, and business finance. At Cyient, he is also responsible for identifying new growth opportunities and extending current service offerings into new markets.

In recognition to Varma’s meritorious services he was awarded the ‘Technology Award’, by the Defence Research & Development Organisation, Ministry of Defence, India for his contributions to ‘Development of Precision Manufacturing Techniques for Gas Turbine Parts Manufacture’.

Awards ceremony

Join us at the Inflight Asia-Pacific Awards ceremony starting at 16:15:

Categories

1) Inflight airline of the year
Judged independently by the Inflight team, this award crowns the premier airline based in the Asia-Pacific region.

2) Innovation in commercial airline cabins
Rewarding the top recent revolutionary development in cabin interiors.

3) IFE system provider
Recognising the handheld, wireless or seat-centric IFE system delivering the best experience for passengers.

4) Connectivity enablement
Celebrating the connected cabin, this award honours the leading IFC, satellite communication or telemedicine service provider.

5) Airline IFEC experience
Crediting the foremost in-flight entertainment and/or connectivity experience delivered by an airline operating in the Asia-Pacific region.

6) Content provision
Acknowledging the optimal contribution to content creation, management and/or delivery.

7) Interior retrofit project
Honouring the most exceptional supplier-airline collaboration within cabin interiors.