September 2018: At the touch of a button

Azlan Ashari, sales director at Emerico, has more than 15 years’ experience working in the IT solutions industry. Earlier this month Emerico unveiled its new Smart Aviation VTM for the airport sector at London’s Aviation Festival. We caught up with Ashari to find out how this one-stop self-service facility is set to transform the passenger experience.

Emerico’s Smart Aviation VTM for airports is a one-stop self-service facility for customers before they board a flight. The terminal enables passengers to purchase airline tickets, print boarding passes, check in for their flight, retrieve luggage tags, select seat upgrades and make live video calls. Its goal is to create a seamless experience for passengers and to enhance airport operations by reducing queue times and creating a hassle-free experience.

How does it work?

The V8 Smart Aviation VTM has been designed with IATA specification to be integrated with customer self-service (CUSS), common use passenger processing systems (CUPPS) and common use terminal equipment (CUTE) platforms. It enables passengers to interact with operators, make purchases and manage a full range of services, including amending their flight details. It also minimises the need for airline and airport operators to lease additional space to house these services as terminals can be strategically placed anywhere in the airport.

Emerico’s expertise has traditionally been in banking and retail technology. What inspired the move into the aviation sector?

Our core focus has always been to create a seamless infrastructure to enhance the customer experience. With the aviation sector embracing the digital revolution and increasingly looking to streamline its processes, we felt that it was a good time to adapt and share our technology with the industry.

What are the benefits for both the passengers and airports?

For both parties the V8 Smart Aviation VTM creates a streamlined process and ensures no time is wasted between the first contact point (purchase of tickets) and departure. Plus, for passengers it has an easy-to-use touch panel for enhanced customer interaction and for airports its capability to handle daily over the counter services minimises operations and staffing costs.

Is this solution scalable for all sizes of airports, including smaller regional hubs?

Absolutely. Our software platform, Alexis, is developed in-house which gives us a huge advantage, as we can be flexible and tailor our product to a customer’s requirements. We appreciate that a smaller airport might not have access to the same sort of budget as a larger airport, so we’ll work with them to disable certain features as they see fit. Once that airport grows and gains higher passenger traffic, we can reinstate or add on features.

Which airports are you already in talks with to install your VTM solution?

We are reaching out to several regional and independent airports who have taken interest in integrating our smart solutions. We are unable to disclose any names at the moment, but watch this space!

What other projects do you have in the pipeline?

We actually have several projects that we plan on unveiling in the coming year. One of our most exciting prospects is our Self-Service Robot which we are hoping to unveil at the World Islamic Banking Conference in Bahrain.

What is your vision when it comes to SMART airports of the future?

We would like to see a focus on a passenger-centric experience. This will require those behind the design and infrastructure of airport processes to work in tandem so these two elements can be seamlessly integrated.

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